Irish bookmakers Boylesports turn to Playtech bingo

In a fitting announcement made earlier this St. Patrick's Day, Playtech said that it will be providing its internet bingo product for Ireland's largest independent bookmaker, Boylesports, in a new partnership.

Under the terms of the agreement, Playtech will provide Boylesports with an online bingo solution using the Virtue Fusion Alderney platform, which it recently acquired for £36 million. Currently, the bookmaker’s e-gaming offerings include Playtech poker and the addition of online bingo will significantly enhance the revenue of the Irish bookmaker.

Virtue Fusion Alderney, leading developer and licensor of online bingo products and winner of “Best Bingo software” was acquired by Playtech Ltd in February this year. The European multi-lingual and multi-currency online bingo network offers the largest prizes with peak traffic of over 7,000 concurrent players and over €100,000,000 in total stakes per month. Bingo sites powered by the popular Virtue Fusion software include Ladbrokes Bingo, William Hill Bingo, Sky Bingo, Bet365 Bingo, Crown Bingo, Virgin Bingo and Paddy Power Bingo.

Boylesports is headquartered in Dundalk, County Louth and has 140 retail branches throughout Ireland. Its retail services also offer a Fon-A-Bet service and online betting.

Conor Grant, Head of Online for Boylesports said, “As the industry leading provider of online gaming software, Playtech have a proven track record for supplying fantastic products with great liquidity. We are delighted to be introducing their online bingo through Virtue Fusion to Boylesports.com.”

Mor Weizer, Playtech CEO, said: “We are delighted to become the online bingo supplier to Boylesports. They already benefit from having Playtech for their poker product, so taking another best of breed service by utilising the Virtue Fusion Alderney platform will compliment their portfolio and bring enhanced opportunities.”

Playtech provides the whole gamut of software solutions for the gaming industry, both online and land-based and offers sports betting, networked games, online casino, poker, internet bingo, mobile gaming, live gaming, land-based kiosk networks and fixed-odds games.

Written by Anna Richards for Bingostreet – your source for the freshest news from the world of online bingo.