New bingo game to launch - Deal or No Deal Classic

Virtue Fusion, the world’s leading developer and licensor of online bingo software has announced the launch of a new bingo game of fixed-odds which is based on a popular TV show in partnership with Endemol UK.

The new game, Deal or No Deal Classic is based on the popular TV show of the same name and will be launched across the Virtue Fusion network which includes big name sites such as Ladbrokes Bingo, William Hill Bingo, Sky Bingo, Bet365 Bingo, Virgin Bingo and Paddy Power Bingo. Endemol are the brains behind the television game and the fixed-odds version will replicate the format where players are offered a ‘deal’ by the banker at the end of each round, guaranteeing a cash prize.

Virtue Fusion Alderney CEO Bob McCulloch comments: “Feedback has been very positive across our network on the Endemol products we have launched. Closely mirroring the TV show, Deal or No Deal Classic is a highly entertaining and playable version of the game and we are sure it will prove to be another big hit for our operators.”

Virtue Fusion has been in the news recently when it was acquired by leading software provider Playtech Ltd, the company that supplies online solutions to the online, mobile, TV and land-based gaming sector. The new Deal or No Deal Classic will be rolled out across the Playtech bingo network of more than 20 licensees and over 30,000 daily bingo players.

Endemol UK Head of Products and Brand Exploitation Jurian van der Meer said: “Deal or No Deal Classic kick-started the rise of branded games and it is still is one of the most compelling and successful on the market. We’re extremely pleased to continue our relationship with Virtue Fusion and we’re delighted that the Classic game is now available on the network."

Using the success of the Deal or No Deal game on bingo sites as a benchmark, we are sure that the fixed-odd games version will also be met with great enthusiasm by bingo fans.

Written by Anna Richards for Bingostreet – read all about the latest developments at bingo sites here.