Foxy Bingo launch huge TV bingo campaign - Online Bingo News

The online bingo industry in the UK is currently booming despite the dire economic straits, and the latest announcement by Foxy Bingo of a huge £10 million TV bingo campaign is sure to catch the attention of bingo fans throughout the country.

Later this month 'The Foxy Bingo Show' will be launched on Sky. Not just your ordinary TV bingo show, it will be fully interactive as denoted by the 'red button' tag, giving viewers a chance to interact directly with the live TV bingo show from their homes, and play live bingo games with the chance to win up to £1 million every month.

As online bingo promotions go, or even TV bingo promotions, this is a huge sum of money, and is also the biggest Foxy Bingo promotion to date.

The Foxy Bingo ad campaign will run throughout 2009, and will utilise a wide range of media forms, including TV, radio, poster and press advertisements.

The famous mascot of Foxy Bingo, Foxy, will be seen in the TV ads in a spaceship zooming down to earth with the messages: "He's back!" and "He's giving away £1 million!" The entire bingo commercial lasts just 40 seconds, and also features hundreds of excited women gathering as the spaceship lands to greet Foxy. The scene then transforms into a 70's disco set with everyone dancing to a hit of the time, Funky Town.

The Foxy Bingo Show is described as a mini version of Shooting Stars and TFI Friday, and will host many mystery guests during it's 10 minute airtime. Rowland Rivron will be the presenter, and bingo winners will also feature as guests on the interactive shows.

Patrick Southon, Managing director of Foxybingo, said “We are really excited about our new advertising campaign and red button content. Foxy is the perfect brand to do something different and maintain its fun, quirky and entertaining brand values whilst conveying the excitement of winning and creating calls to action back to the bingo site.”

Written by Charlene Grey for Bingostreet – your number one resource for online bingo UK bringing you the very latest bingo news and the best bingo games.