Google deal may impact online bingo

The acquiring of online advertising company Double Click  by online giant Google could have possible repercussions for online gambling including online bingo due to Google’s anti-gambling policies.

This is the conclusion reached by a number of online gaming industry observers who point to Double Click being a main online advertising display server, an essential element in the marketing of many online gaming sights.

It’s thought that Google’s current anti-online gambling policy in which seeks to prohibit advertising of online casinos and online bingo halls will impact on such enterprises as Google consolidate their US$3.1 billion acquisition.

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. It claims a focus on innovation, reliability and insight which enables clients to improve productivity and results via internet advertising.

Written by John Witherspoon - BingoStreet.com presents an impartial comparison of online bingo games.