Cashcade Bingo Affiliate Programs change

The team at Bingostreet yesterday received news that all of the Cashcade Bingo Affiliate programs were going to be migrating to a new platform from the current bingo affiliate software that is being used. Cashcade are going to be migrating to Netrefer which has proven to be popular with Affiliate programs across the spectrum. One other change that is being made is that all bingo affiliates will now start off with a 25% revenue share ratio. This could be quite annoying for many bingo affiliates who have negotiated deals with the Bingo affiliate programs on the Cashcade brands.

The email that was received goes on to say that bingo affiliates should not worry as if they bring in more than 250 new purchasing players per month and the qualifier is that a bingo player needs to purchase £20 to be counted as a player – you would get a 30% bonus on the net revenue you generate. The player generation figure is not unachievable but it would mean really promoting all of the Cashcade brands and with the advent of Free Bingo and brands like Foxy Zero and Little Big Bingo not really bringing in players who purchase a lot I know that we are going to be looking to other bingo rooms to earn our bingo affiliate revenue.

One of the rooms that have done really well for us in the last few months is the Bingo Fabulous room. Even though it is on the Globalcom network we have seen a very good level of conversion and retention. The room is also part of the Joy of Bingo Affiliate program that boasts the other UK Bingo heavyweights – Wink Bingo and Posh Bingo. We are wondering why Bingo Fabulous is not on its own network and why it has not received a revamp of its site in recent times like its sister bingo rooms.

As ever these are interesting times for Bingo Affiliates and we would love to hear what other Bingo Affiliates have to say about the new policy that Party Gaming have introduced with the Cashcade Bingo rooms.

This Bingo affiliate article was written by Rhea